The world of Suzi Wan®....
1974
Launch of the Suzi Wan® brand in the Netherlands
Suzi Wan® is Europe’s No. 1 brand of Asian products. It takes its name from the best-selling novel The World of Suzie Wong, which tells the story of a young English painter who sets off for Hong Kong in search of inspiration. He meets and falls hopelessly in love with a pretty young woman called Suzie Wong.
Suzi-Wan-1974
80's
1981 :
Mars acquires the Suzi Wan® brand

Suzi Wan® becomes “the brand that adds an Asian touch to your everyday meals”.

1st TV advert for bean sprouts
publicite
Publicite

Suzi Wan® promotes Chinese New Year celebrations in stores

90's
The range expands
with some thirty new products
1992: launch of a new product: Prawn Crackers

The snack they reach for first!

Chips-crevette
2000
Coconut milk launched
in 200 ml tetra pak format
Lait de coco
2003
The brand returns
to TV with the ad
“Suzi Wan® turns you on”.
Publicite-2003
Publicite-2003
2005
New ad:
”Seduction is so simple”
publicite-2005
publicite-2005
publicite-2005
publicite-2005
publicite-2005
2006
After the success of our coconut milk,
Suzi Wan® launches coconut cream…
creme-de-coco
and a new range of cooking sauces.

(Curry, Sweet and Sour, Chilli)

sauce-curry-cuisiner
2008
Our first website launches
2008-site 2008-site 2008-site
and we create “Cooking with the Senses”
2010
Launch of easy to cook, easy to portion

noodle nests

nouilles-en-nids
Poster campaign
Campagne Campagne
2013
We publish 2 recipe books
livres-de-recettes-2013 livres-de-recettes-2013 livres-de-recettes-2013
2014
Launch of Cup Noodles in
Beef, Chicken and Vegetable flavours
lancement-des-cup-noodles
New TV ad
pub-2014 pub-2014
Suzi Wan® turns 40!
To mark the occasion we give our website a makeover!
new-site-2014
40!